I will go off on a limb and risk a generalisation based on my personal experience - the majority of artists / creatives are introverts. We are the ones behind the camera because we dislike exposure and wield a pencil because a picture is worth 1000 words. Where does that put us in relation to social media? How do we use it?
The most successful artists on social media appear to be extroverts but note a caveat that under the shroud of anonymity everyone can gain a few extra pounds of courage. Most artists I looked at a little closer use several platforms at the same time, trying to reach a wide audience. Some remain faithful to one or two platforms only.
So what is the recipe for (online) success? Does virtual success translate into a busy offline career? If at this point you feel yourself holding your breath for a definitive answer, stop reading – I don’t have an answer, but can offer a small overview.